Key Takeaways:

• Krème is one of the most dynamic brands in the French pharmacy channel.
• This minority stake marks Iris Ventures' fifth investment made by its second fund.
• The company is one of France’s fastest-growing skincare brands, with revenue doubling every year since its launch in 2020.

Krème lands its first external equity investment from Iris Ventures.

WHO: Founded in 2020 by Juliette Lailler and Marie Belile, Krème combines pharmaceutical-grade scientific expertise with a modern brand identity and an omnichannel distribution strategy. Its Ecocert-certified organic formulations focus on nourishing the skin’s microbiome. The products are distributed in more than 3,000 pharmacies across France, as well as through leading department stores including Galeries Lafayette, Samaritaine, and Printemps Haussmann, alongside its direct-to-consumer e-commerce platform.

Established in 2021 by Montse Suárez, Iris Ventures is a growth equity firm that focuses on businesses operating across the health, wellness, and longevity sectors. It empowers a new generation of visionary founders, with a portfolio that includes leading companies such as Healf, Saysh, Holistic, Biomel, Essentialist, Goddess, Innerskin, Olistic, and Artemest. The firm invests in growth-stage companies across Europe, the UK, and the US, providing hands-on operational and strategic support, leveraging a global network of experts, and specializing at the intersection of community, branding, innovation, and technology. The firm recently launched its second €200 million fund.

WHY: The new capital will be used to accelerate the brand's European expansion—with Spain and the UK among its priority markets following...